At a time when most businesses are facing pressures beyond their control it can be easy to lose sight of what we can control. I hear it on repeat: “I need to minimize risk, increase revenue, and protect customer loyalty.” My answer is always the same: double down on what you can control. Make your […]
We live in a digital experience world. Alfonso de la Nuez, UserZoom’s Co-founder and Co-CEO, discusses how we now live in a world of digital experiences and in order for modern companies to survive, they need to democratize UX insights throughout the entire organization. In the following video and transcript of his talk at BetterUX London […]
Everyone knows the expression “the customer’s always right”, and that couldn’t be more true. In today’s digital economy, it’s crucial to understand what customers want and how they behave to deliver a great digital experience, says Alfonso de la Nuez, co-CEO and co-founder, UserZoom. The customer, as they say, is always right. It’s a maxim […]
Think UX is a soft part of the design process? Think again! There weren’t many positives to take away from the last 18 months and the pandemic, but it certainly shone a light on the way we view and use digital. In fact, as far as user experience (UX) is concerned, lockdown has been something […]
To celebrate our acquisition of EnjoyHQ, the market-leading experience insights hub, let’s explore what this means for our customers, and the wider digital experience industry, as we enter the era of Experience Insights Management (XIM). Today we officially welcome EnjoyHQ to the UserZoom family, and we couldn’t be more thrilled. Together we’ll help businesses better understand […]
Introducing ‘Smart Work’, a way to approach our activities in a more agile and efficient way. There’s no denying that Covid-19 is a very unfortunate event that’s caught everyone by surprise. We’re certainly living through difficult times and this situation will likely remain for a while. But rather than panic, let’s work on what we can control. […]
Building a digital experience is a high-speed race. Alfonso de la Nuez, co-founder and co-CEO of UserZoom, discusses the value of knowing the WHYs and HOWs in product UX Design, using a recent example from Ferrari’s ‘big data fail’ from the opening race of this year’s Formula 1. To put the following article into context, […]
With more than 20 retail companies filing for bankruptcy since the start of 2017, including giants like Sears, Toys R Us and Gymboree, soon every company will have to become a digital experience company. The other day my wife texted me the news: Gymboree is filing for chapter 11. Having two wonderful kids in our […]
Business success depends on CX and UX working together to create consistently exceptional experiences. It was a recent Friday evening and my very hungry 10-yr-old was craving a good pizza. I accepted his ‘kind invitation’ and headed over to… my iPhone, of course! As Papa John’s no longer delivers in my area, I really needed […]
Taking stock of the last couple of years of product development and how the UX landscape has evolved. UserZoom’s focus is to become a truly modern UX research platform for organizations, where you can automate user research and usability testing for both speed and scale. Therefore UserZoom’s Fall release marks an incredible milestone in the UserZoom […]
