Your company’s UX needs some work.
Based on your results, you probably aren’t surprised that this is something that needs work. However, simply by taking this, you’ve shown that UX is important to you. Now, it’s just a matter of learning how to put these good intentions into practice. There are simple, actionable steps you can take today that will change your business for good. Are you ready to start?
It is likely that nobody explained the true value a winning UX brings to businesses. This is still a significant problem that entrepreneurs come up against when bringing their ideas to market. Even if you feel you have the best product or service, your touchpoints with potential clients could send them running to competitors.
If you cannot wrap your head around this concept, think about the places that you use as a consumer. Do you tolerate poorly thought-out websites or points of contact? There is copious market data showing that people do not bother with bad front-end experiences. If things are clunky, difficult, or unappealing, customers know that there must be something better out there—because there always is. If you truly believe in what you do, do not allow people to flock to lesser competitors simply because their UX beats yours. Now is the time to undertake the research and usability testing that the best brands in the world make use of every day.
To learn more about the principles of UX utilized by the world’s top brands, download your free chapter of The Digital Experience Company [link to Free Chapter Download]. If you would like to learn more about Alfonso de la Nuez and his philosophy, pick up your copy of his book today [link to Amazon Page]. For information on working with Alfonso, reach out here.
For a collection of Alfonso’s latest UI, UX, and CX thoughts and insights, check out his media page.